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The Nanny Kit is an all-in-one solution for safely hiring a nanny found independently. It provides professional tools and screening services without high placement fees, offering verification, vetting, and peace of mind for hiring. The business is a service of Balia Referral Agency LLC, aiming to meet the demand for DIY services with the rise of popular Facebook groups. The unique selling point of The Nanny Kit is its comprehensive approach to nanny hiring, distinguishing it from other products or services in the market. The website focuses on product sales as a key goal.